Blue ocean strategy is a systematic approach to break out of the red bad ocean of bloody competition. We want to make the competition irrelevant. Instead of competing in existing industries blue ocean strategy equips companies to create their own blue ocean of uncontested market space. In simple terms, red ocean strategy is about how to out-pace rivals in existing market space; it is a market-competing strategy. In contrast, blue ocean strategy is about how to get out of established market boundaries to leave the competition behind. Above all, blue ocean strategy is about risk minimization. Nonetheless, when it comes to venturing beyond the red ocean to create and capture blue oceans there are six key risks companies face: search risk, planning risk, scope risk, business model risk, organizational risk, and management risk. The first four risks revolve around strategy formulation, and the latter two around strategy execution. <blockquote><p>This is also true for system development.</p></blockquote> You cut ask this question: If blue ocean are about making fresh water, why is there homepage so ordinary? 9 2007-05-07T01:36:00Z 37 37 false 49 2008-04-08T07:23:35Z